Project Edge Campaign

Creative Direction | Print | Digital | Video | Social Media

Project Edge – Visual Identity Development
Client: CFAO Equipment South Africa
Prepared for: Kre8.co.za

1. Project Overview

Project Edge requires the development of a bold, modern, and high-impact visual identity that reflects its innovation-driven purpose and forward-thinking mindset. The brand identity must communicate confidence, professionalism, and transformation while remaining approachable and engaging for stakeholders and internal teams. The visual system will be applied across multiple platforms and communication materials to ensure a unified and recognisable brand presence...
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